You either become known for the category you own, or you will forever compete in a race to the bottom. Your words and how they make people think make all the difference.
I worked with authors, thought leaders, and VP's to clearly define the problem for each specific audience. No jargon. No techno-biz babble. Just clear storytelling to help our customers solve the biggest problem hiding in plain sight – authentic human connection.
"Market your product & I think you want my money. Market my problem & I think you want to help me." - Christopher Lochhead
